Level Two

Define and explain the following terms, and give examples.

1° Intellectual property, five examples.

Any base of knowledge that was developed for a particular company or entity. Usually, if you work for a technical company you have to sign some sort of agreement that states that any work you do or ideas you have while on company time are that company's intellectual property. As you can imagine, the possession and retention of intellectual property is a lawsuit-laden endeavor. For example, the intellectual property of a software company is not only its software, but also the ideas behind the software, and the methods used to program the software, and just about anything you can imagine about the software.

- blogs
- design
- trade mark
- patent - the idea is new and original
practical. it works
useful
- music
- mouvies


2° EULA, or end user licensing agreement

It is a license agreement, type of proprietary conditions between the producer and a user of computer software, it's like a contract between them.

Software licenses generally fall into two categories, proprietary software licenses and free software licenses, depending on the purpose of the license. Free software licenses grant additional rights (such as the ability to copy) and need not be accepted to use the software, while proprietary EULAs seek to restrict the user's actions, and require that the user 'signs-up to' the license.


3° DRM, or digital rights management

This term refers to valuation, analysis, monitoring of the rights held over a digital work. It
refers to technologies that control and/or restrict the use and access of digital media content on electronic devices with such technologies installed. There are technical measures that could be used not to restrict use or access, such as to monitor use in order to record royalties for collecting societies. The media most often restricted by copy protection and TPM techniques include music, visual artwork, computer- and videogames, and movies. Works that may be subject to right management are generally educational materials included in online repositories, and tagging for rights clearing.



4° Pay-on-demand TV

It is the beginning of a new way of watching television – what you want, when you want it.
The two networks delivered a major challenge to the half-century-old business model of broadcast television.
The replays of NBC shows on satellite broadcaster DirecTV will be commercial-free, but viewers will have to buy a new digital video recording box that's going on sale next week.
The CBS shows will be offered to roughly 5 million subscribers to Comcast's digital cable service, a company spokeswoman said. Both services start early next year.

It consists on delivering some of the most popular TV shows, programs on demand in a legal way from their cable providers.


5° Time shifting

Time shifting is the recording of television shows to some storage medium to be viewed at a time more convenient to the consumer. Time shifting is usually done with a video cassette recorder (VCR) and its timer function, when the VCR tunes into the appropriate station and records the show onto video tape. In recent years, the advent of the digital personal video recorder (PVR) has made time shifting easier, by recording shows onto a hard disk and using a program guide. A digital PVR also brings new possibilities for time shifting, as it is possible to start watching the recorded show from the beginning even if the recording is not yet complete.
In cable television broadcasting, time shifting may also refer to the availability of network affiliates from different time zones, serving a similar function of making television programs available at multiple times throughout the day.


6° TIVO

It is a popular brand of digital video recorder (DVR). It is a consumer video device which allows users to capture television programming to internal hard disk storage for later viewing (sometimes called "time shifting".
Additionally, programs being watched "live" can be paused or "rewound" to repeat a sequence just watched.
A TiVO DVR allows a user to specify which programs to record by time, by program title, and by specifying combinations of genre, actors, directors, etc. For example, while i am absent, i can program the TIVO to record my favorite film or program. It is really practical!


7° FTP server or file trasfer protocol is a protocol used for exchanging files- video, music, photos over the internet. FTP works as the same way as HTTP for transferring Web pages from a server to a user's browser.
FTP is most commonly used to download a file a server using the Internet or to upload a file to a server ( uploading a Web page file to a server).


8° Prime time TV and radio

Prime time is the block of programming on television during the middle of the evening. The times considered to be traditional prime time are 20h - 23h. Prime time is the block of time with the most viewers and is generally where television network and local stations reap much of their advertising revenues. It is also the time when the networks shows compete with other networks for ratings. For example, The star Academy on Saturday night.


Drive time is prime time for radio broadcastings. It consists of the morning hours when listeners wake up, get ready, and head to work or school, and the afternoon hours when they are heading home and before their evening meal. These are the periods where the number of listeners is highest and, thus,commercial radio can charge the most for advertising.The exact times vary: morning drive-times typically include 6-9 a.m.; afternoon drive-times typically include 3-7 p.m.



9° Long tail marketing strategy

The Long Tail is a potential market and, as the examples illustrate, successfully tapping in to that long tail market is often enabled by the distribution and sales channel opportunities the Internet creates.


10° Click and mortal company

Click-and-mortar describes a store that exists online and in the physical world. Virgin Megastore is an example of a click-and-mortar store.

Provides the best strategy, marketing, new product development, planning, market research, branding and pricing services to corporations, e-Business and e-Marketplaces ...


11° Ripping

It is the process of copying the audio or video data from one media form, such as DVD or Compact Disc (CD), to a hard disk. The copied data, called "rips", are usually encoded in a compressed format such as MP3 for audio or DivX for video in order to conserve storage space.
For example, i put my music CD on the computer and i copy it. In this way i can collect my favorite music and listen to it on my PC.

12° Alternative journalism on the web

Journalism is a discipline of collecting, verifying, analyzing and presenting information gathered regarding current events, including trends, issues and people. Those who practice journalism are known as journalists.
Alternative media are defined most broadly as those media practices falling outside the mainstreams of corporate communication..
Examples of alternative media include both print and electronic forms: Z Magazine - it is independent monthly magazine focusing on political, cultural, social and economic life in the United States. It is published in print and on-line.

I think, very soon, blogging will have all the rights to be considerated as a form of alternative journalism.